Strategy
How to run a CRO experiment without fooling yourself
A calm, practical walkthrough of testing changes properly — from forming a hypothesis to knowing when a result is real.
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Notes from the studio
No fluff, no listicles. Just the thinking we share with clients, written down for anyone who finds it useful.
Design
Why small teams still need a design system
Design systems aren't just for giants. Here's a lightweight version that keeps a growing site consistent.
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Performance
Core Web Vitals, in plain English
What Google's performance metrics actually measure, why they affect your rankings, and how to keep them green.
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